So many brilliant people are racking their brains, blogging, putting awesome presentations on slideshare, youtube (like the one above) on how ROI of social media campaigns can be measured and how several companies are already benefitting from making social media a key part of their marketing efforts. Continue reading
- Male Cosmetics Communication : Losing their bearings?
- TUMI needs DASH not SPLASH
- Desperate STARBUCKS !
- Crowd sourcing keeps gathering Moss
- Hotel search made simple
- Marriott : from bad to worse
- Toshiba: The Cacophony of Consensus
- China : Factory to Studio?
- Sony: Making us believe again ?
- The Wisdom of Imitation