Tag Archives: Japan

Panasonic VIERA : Leadership communication??

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Panasonic VIERA has recently launched its 2009 range with neoPDP technology. I saw the print ads in Malaysia this week. Suitably intrigued by the bold headline “No Viera no life” I decided to learn more . Continue reading

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Japanese women are beautiful.

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It is not often that a local brand achieves market leadership within a year in a developed market competing with the likes of P&G and Unilever. Tsubaki shampoo from Shiseido launched in mid-2006 is now the top selling shampoo in Japan, leaving behind titanic brands from P&G and Unilever. What is behind the success? A magical product? Ultra low pricing ? Continue reading