Tag Archives: hotels

Marriott misses the mark, again.

Marriott International’s new  brand campaign running for over a year now succeeds in at least one thing. It answers the famous question : “Which half of advertising is wasted?”. In this case it is both the halves. Continue reading

Advertisements

WESTIN does it again : Puts us to sleep

 Westin has taken the high ground again in helping travellers get a good night’s sleep. They were the first to focus on this key need of frequent travellers via their hugely successful Heavenly bed campaign. They extended the “Heavenly” brand successfully via “Heavenly shower” and “Heavenly crib”. Now they have tied up with Philips to create a concept room in their Chicago property which uses special lighting technology ( blue-light ActiViva lamps)  to help travellers manage/reduce jet lag. Continue reading