I wonder how much time people in the hotel industry spend on designing the physical properties.
Little bit of time on the front of the virtual property might not be missed.
Why don’t we have a homepage like this yet from any of the major Hotel brands?
Infact the aggregator sites ( Hotels.com, Hotzebra etc) do much better and Holiday Inn is not bad either.
I wanted to do this post in December but couldn’t. Another new year ( this time Chinese) and thus another year-end. Can’t miss it this time. So here is a quick take (in 3 parts) on stuff which I have noticed over the last few months. Some “Inspired” and some which is distinctly average.
Hail Hilton, Whither Marriott : Over the last 2 years, I have stayed in a Hilton property in 6 different locations. I like the Hilton experience. Continue reading
Posted in Brand strategy, Creative strategy, Creativity, Design & Innovation, Insights, Luxury, Marketing, Packaging, Pricing
Tagged bravia, hilton, marriott, newsweek, sony