- Male Cosmetics Communication : Losing their bearings?
- TUMI needs DASH not SPLASH
- Desperate STARBUCKS !
- Crowd sourcing keeps gathering Moss
- Hotel search made simple
- Marriott : from bad to worse
- Toshiba: The Cacophony of Consensus
- China : Factory to Studio?
- Sony: Making us believe again ?
- The Wisdom of Imitation
Tag Archives: china
It is easy to complain about the cheap knock-offs which Chinese factories keep churning out. Perhaps there is a bit more behind it than the desire to make a quick buck.
The term “Shanzai” and ‘Shanzaism”, often used for such products, although literally meaning “Mountain Village or Stronghold” today symbolizes anything that imitates something famous. According to Li Zonggui, a professor at Sun Yat-Sen University in south China’s Guangdong Province, Shanzhai represents non-mainstream ideas and innovations, and is also a new way for common people to express what they want.
Well maybe there is also a connection between this imitation streak and Confucius philosophy, if one goes by the quote below.
On a cheeky note..maybe the Chinese authorities can use this philosophical under-pinning to explain this culture of imitation to the Western trade representatives, next time the issue of IP protection is raised.
Seen at the new Honqchiao airport at Shanghai.
Sign of changing times ?? Don’t know about that, but full points for progressive thinking and execution.
I don’t remember seeing a sign and facilities for nappy changing in the men’s room in any other airport in the world, I have visited. Attention to detail is remarkable. The symbol showing the person changing the nappy is also a male, while the corresponding one above the women’s toilet was a female figure. Clearly they didn’t scrimp on money for the signage.
The action in male personal care market keeps hotting up. Dove’s Men range : Men+care , launched 2 months back in US , Europe and Australasia. Vaseline (from Unilever) launched a Men’s range in India in March. Now P&G’s OLAY has launched Olay Men solutions in China, riding on its mega brand status in the country.
While DOVE and VASELINE are attempting to stretch a specific equity – Care and moisturization- across genders, OLAY is riding on a broad equity- skin care expertise, which it can claim via its dominance of the female skin care market in China. All packs in the OLAY Men solutions range feature “Refreshing energy” as a common line, which is clearly a new thought as it hasn’t been used before in brand communication or packaging.
However the brand which should have been first off the blocks in this segment- Gillette- is still struggling to be a serious player in men’s face care. It is frankly stunning that they still don’t have a Globally consistent face care range . The UK site has pre-shave wash & scrub and post-shave moisturizer but I couldn’t find anything on the Gillette US website. They test marketed Gillette COMPLETE skin care range in US in 2005, and it didn’t work. Instead we saw the launch of a hair care range in 2008 which is already de-listed in UK. Gillette’s equity is in men’s skin care not hair care. What are they thinking ?
Clearly, P&G is still trying to “get” Men !