I wanted to do this post in December but couldn’t. Another new year ( this time Chinese) and thus another year-end. Can’t miss it this time. So here is a quick take (in 3 parts) on stuff which I have noticed over the last few months. Some “Inspired” and some which is distinctly average.
Hail Hilton, Whither Marriott : Over the last 2 years, I have stayed in a Hilton property in 6 different locations. I like the Hilton experience. Continue reading
Posted in Brand strategy, Creative strategy, Creativity, Design & Innovation, Insights, Luxury, Marketing, Packaging, Pricing
Tagged bravia, hilton, marriott, newsweek, sony
I wrote earlier about SONY losing ground in key categories. There are some signs that the company is starting to get some traction in regaining its technology edge. Continue reading
Posted in Brand strategy, Business Strategy, Creative strategy, Design & Innovation, Insights, Marketing, Packaging, Technology
Tagged , bravia, lcd, oled, plasma, playstation, sony, vaio