Category Archives: Brand strategy

Social Media ROI and Enterprise 2.0

So many brilliant people are racking their brains, blogging, putting awesome presentations on slideshare, youtube (like the one above)  on how ROI of social media campaigns can be measured and how several companies are already benefitting from making social media a key part of their marketing efforts. Continue reading

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HYUNDAI: Good cars, Bad Ads

Hyundai cars have  amongst the highest quality ratings in US as per JD POWERS, improving from 13th position in 2008 to 4th in 2009. Hyundai was the ADAGE 2009 marketer of the year in US this year for its innovative “Lose your job, Return the car” campaign. Hyundai might also be the hands down winner of the lamest new brand campaign, which just broke in Asia. It is titled “Our unique way of making better cars: It is inside you”. Go figure. Continue reading

Amazon learns from Apple ?

After selling just the Kindle reader for 2 years, Amazon first launched the “Kindle for iphone” app and now “Kindle for PC” . It was high time. Not everyone into reading is happy to spend USD250 for the Kindle reader or has a iphone. Despite being a voracious reader I have been dawdling a bit about buying a Kindle. With “Kindle for PC”,  you get a reading experience half-way between the book like experience of Kindle  reader and the current reading experience on a computer screen. So 50% improvement at zero cost. Continue reading

Creativity as commodity

A lot of debate has been brewing on this topic especially with the procurement departments becoming even more active and inquisitive during the recession.

Well, when a global FMCG giant like Unilever puts out a global brief on one of its most prized brands-DOVE, on a freelance creativity website BOOTB for a grand fee of US$5600, one has to say we are scraping the bottom. (Read my earlier post on BOOTB  and Outsourcing creativity).

Continue reading

et tu HSBC

Picture 20Till now HSBC was brand royalty for me when it came to banks & financial services branding and communication. Seems like even Gods have feet of clay. This banner ad on the HSBC HK site tries to attract new HSBC premier customers ( minimum deposit HKD 1mn or USD 100K) with a “scratch and win”. Wow !!! I used this mechanic to sell a few more soaps and detergent bars to a reluctant retailer in India about 15 years ago. How the world has changed since the recession. Blame it on Lehman.

Panasonic VIERA : Leadership communication??

viera1

Panasonic VIERA has recently launched its 2009 range with neoPDP technology. I saw the print ads in Malaysia this week. Suitably intrigued by the bold headline “No Viera no life” I decided to learn more . Continue reading

Johnnie Walker & Drink Responsibly

Johnnie Walker has been running a “Drink Responsibly” campaign to address the drunken driving issue. Here is a thought  for a tongue in cheek  outdoor and ambient execution.

 

” If you Drink, Don’t drive………..Keep Walking.”jw

 

Talk of branding being integrated within the message :-)))