Marriott : from bad to worse

Spotted the new Marriott campaign yesterday at Hong Kong airport. I have pilloried Marriott twice before in this blog. This time it is so bad, there is no need to waste any space analyzing it.

Enjoy the brilliance of gems like :  “Habitat of the Wildly successful”,  ” Where the Driven go”,  ” Highly functional and dynamic like you”…..and the website mentioned at the bottom has no link to the campaign !!

Bad strategy, Bad execution, Bad Integration

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One response to “Marriott : from bad to worse

  1. Well, I still don’t know what Marriott actually means, despite knowing the brand for so many years.

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