Spotted the new Marriott campaign yesterday at Hong Kong airport. I have pilloried Marriott twice before in this blog. This time it is so bad, there is no need to waste any space analyzing it.
Enjoy the brilliance of gems like : “Habitat of the Wildly successful”, ” Where the Driven go”, ” Highly functional and dynamic like you”…..and the website mentioned at the bottom has no link to the campaign !!
Bad strategy, Bad execution, Bad Integration