Crowd-sourcing is a hot topic nowadays. The book ‘Wisdom of the crowds” in 2004 was perhaps the catalyst which provided the intellectual heft to what was already brewing under the radar. Just like “Tipping point’ in 2002 made buzz marketing suddenly top of mind.
1. You can see all the various websites on “crowdsourcing” here. A wide variety catering to scientific problems, new product ideas, communications development, graphic design, naming etc etc. ZOOPPA is the apparently the biggest one focused on classical marketing communications.
2. A recent exchange on the topic between experts.Learnings from 130 people talking about crowdsourcing