et tu HSBC

Picture 20Till now HSBC was brand royalty for me when it came to banks & financial services branding and communication. Seems like even Gods have feet of clay. This banner ad on the HSBC HK site tries to attract new HSBC premier customers ( minimum deposit HKD 1mn or USD 100K) with a “scratch and win”. Wow !!! I used this mechanic to sell a few more soaps and detergent bars to a reluctant retailer in India about 15 years ago. How the world has changed since the recession. Blame it on Lehman.

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One response to “et tu HSBC

  1. exhausted mouse

    :):):)
    see from a good side, FMCG is far more ahead of other industries, in terms of mkt 🙂

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