For over 5 years now, there has been lots of talk in the marketing press about the “mature” or “grey” segment and how it is an under exploited opportunity given the spending power within that age group. Here are 2 good articles on mature marketing .
The author of the first article Dick Stroud has a consultancy and blog dedicated to 50plus marketing, called 20plus30.
While on the subject, it is also relevant to read about the net impact on global wealth due to the aging demographics in the developed world. This Mckinsey study forecasts a $31 trillion reduction in global wealth over the next two decades assuming current demographic trends, current savings rate and current rate of return on financial assets. The wealth increase in China and India will not be able to compensate for this decline.