Note : Quite often I come across new products, communication campaigns and ideas which elicit a medley of spontaneous reactions like “Interesting idea, maybe they can price it differently, it can be taken forward this way, will benefit from xyz etc”. Starting this week, I will be sharing such thoughts via a “mini” series which will complement the longer “analysis” style posts. The first “mini” follows,
If the blinged out design catches your eye, the price may catch your breath at slightly over $200 per drive. The drives will be sold at Swarovski distributors and come in a jewel box. They come with a cord and can be worn as a necklace. There is a fairly basic dedicated website www.active-crystals.com for the range.
Rudy Provoost, chief executive at Philips Consumer Electronics, explained that the alliance enables Philips to enter the market of “luxurious and fashionable electronic accessories for women. These new products will change the way women interact with innovation and technology”.