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	<title>Inspired Marketing</title>
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	<link>http://gurugupta.wordpress.com</link>
	<description>To discuss, debate ,exchange and provoke !</description>
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		<title>Inspired Marketing</title>
		<link>http://gurugupta.wordpress.com</link>
	</image>
			<item>
		<title>More on Creativity out-sourcing/Crowd sourcing</title>
		<link>http://gurugupta.wordpress.com/2009/09/03/more-on-creativity-out-sourcingcrowd-sourcing/</link>
		<comments>http://gurugupta.wordpress.com/2009/09/03/more-on-creativity-out-sourcingcrowd-sourcing/#comments</comments>
		<pubDate>Thu, 03 Sep 2009 05:43:56 +0000</pubDate>
		<dc:creator>gurugupta</dc:creator>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[asit gupta]]></category>
		<category><![CDATA[crowd sourcing]]></category>
		<category><![CDATA[gurugupta]]></category>

		<guid isPermaLink="false">http://gurugupta.wordpress.com/?p=376</guid>
		<description><![CDATA[Crowd-sourcing is a hot topic nowadays. The book &#8216;Wisdom of the crowds&#8221; in 2004 was perhaps the catalyst which provided the intellectual heft to what was already brewing under the radar. Just like &#8220;Tipping point&#8217; in 2002 made buzz marketing suddenly top of mind.
1.  You can see all the various websites on &#8220;crowdsourcing&#8221; here. A [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gurugupta.wordpress.com&blog=1321433&post=376&subd=gurugupta&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://gurugupta.wordpress.com/2009/09/03/more-on-creativity-out-sourcingcrowd-sourcing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">gurugupta</media:title>
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		<item>
		<title>Creativity as commodity</title>
		<link>http://gurugupta.wordpress.com/2009/06/27/creativity-as-commodity/</link>
		<comments>http://gurugupta.wordpress.com/2009/06/27/creativity-as-commodity/#comments</comments>
		<pubDate>Sat, 27 Jun 2009 09:43:05 +0000</pubDate>
		<dc:creator>gurugupta</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://gurugupta.wordpress.com/?p=358</guid>
		<description><![CDATA[A lot of debate has been brewing on this topic especially with the procurement departments becoming even more active and inquisitive during the recession. Read some views/discussions here.
1. Adage : Agencies and Media Brands Turning Into Commodities 
2. An impassioned response to the above piece. Extract : &#8220;Bottom line: if corporations continue to squeeze ad agencies [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gurugupta.wordpress.com&blog=1321433&post=358&subd=gurugupta&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://gurugupta.wordpress.com/2009/06/27/creativity-as-commodity/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">gurugupta</media:title>
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		<item>
		<title>et tu HSBC</title>
		<link>http://gurugupta.wordpress.com/2009/06/09/et-tu-hsbc/</link>
		<comments>http://gurugupta.wordpress.com/2009/06/09/et-tu-hsbc/#comments</comments>
		<pubDate>Tue, 09 Jun 2009 14:05:01 +0000</pubDate>
		<dc:creator>gurugupta</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[New media]]></category>
		<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[banks]]></category>
		<category><![CDATA[hsbc]]></category>

		<guid isPermaLink="false">http://gurugupta.wordpress.com/?p=346</guid>
		<description><![CDATA[
Till now HSBC was brand royalty for me when it came to banks &#38; financial services branding and communication. Seems like even Gods have feet of clay. This banner ad on the HSBC HK site tries to attract new HSBC premier customers ( minimum deposit HKD 1mn or USD 100K) with a &#8220;scratch and win&#8221;. Wow !!! I used this mechanic [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gurugupta.wordpress.com&blog=1321433&post=346&subd=gurugupta&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://gurugupta.wordpress.com/2009/06/09/et-tu-hsbc/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">gurugupta</media:title>
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			<media:title type="html">Picture 20</media:title>
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		<item>
		<title>Through the belt thinking</title>
		<link>http://gurugupta.wordpress.com/2009/05/30/through-the-belt-thinking/</link>
		<comments>http://gurugupta.wordpress.com/2009/05/30/through-the-belt-thinking/#comments</comments>
		<pubDate>Sat, 30 May 2009 03:22:31 +0000</pubDate>
		<dc:creator>gurugupta</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[ambient]]></category>
		<category><![CDATA[hsbc]]></category>
		<category><![CDATA[luggage]]></category>
		<category><![CDATA[outdoor]]></category>
		<category><![CDATA[samsonite]]></category>
		<category><![CDATA[tumi]]></category>

		<guid isPermaLink="false">http://gurugupta.wordpress.com/?p=325</guid>
		<description><![CDATA[
Great communication happens when content/creative and context/media work together . Here is an opportunity for the luggage industry to create such magic.
1. Who buys most luggage ? Frequent travellers.
2. When are frequent (air) travellers most engaged with their luggage? Essentially five key moments: At the time of packing, At the time of check in , while [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gurugupta.wordpress.com&blog=1321433&post=325&subd=gurugupta&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://gurugupta.wordpress.com/2009/05/30/through-the-belt-thinking/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
	
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			<media:title type="html">gurugupta</media:title>
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			<media:title type="html">casio belt</media:title>
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	</item>
		<item>
		<title>Panasonic VIERA : Leadership communication??</title>
		<link>http://gurugupta.wordpress.com/2009/05/29/panasonic-viera-leadership-communication/</link>
		<comments>http://gurugupta.wordpress.com/2009/05/29/panasonic-viera-leadership-communication/#comments</comments>
		<pubDate>Fri, 29 May 2009 16:26:59 +0000</pubDate>
		<dc:creator>gurugupta</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Japan]]></category>
		<category><![CDATA[lcd]]></category>
		<category><![CDATA[panasonic]]></category>
		<category><![CDATA[sony]]></category>

		<guid isPermaLink="false">http://gurugupta.wordpress.com/?p=302</guid>
		<description><![CDATA[
Panasonic VIERA has recently launched its 2009 range with neoPDP technology. I saw the print ads in Malaysia this week. Suitably intrigued by the bold headline &#8220;No Viera no life&#8221; I decided to learn more .
The main support for the proposition &#8220;No Viera no life&#8221; on the print ads, in-store (shown above) and website is a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gurugupta.wordpress.com&blog=1321433&post=302&subd=gurugupta&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://gurugupta.wordpress.com/2009/05/29/panasonic-viera-leadership-communication/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">gurugupta</media:title>
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			<media:title type="html">viera1</media:title>
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	</item>
		<item>
		<title>Johnnie Walker &amp; Drink Responsibly</title>
		<link>http://gurugupta.wordpress.com/2009/05/19/johnnie-walker-drink-responsibly/</link>
		<comments>http://gurugupta.wordpress.com/2009/05/19/johnnie-walker-drink-responsibly/#comments</comments>
		<pubDate>Tue, 19 May 2009 14:44:14 +0000</pubDate>
		<dc:creator>gurugupta</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Consumer goods]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[diageo]]></category>
		<category><![CDATA[johnnie walker]]></category>
		<category><![CDATA[keep walking]]></category>

		<guid isPermaLink="false">http://gurugupta.wordpress.com/?p=292</guid>
		<description><![CDATA[Johnnie Walker has been running a &#8220;Drink Responsibly&#8221; campaign to address the drunken driving issue. Here is a thought  for a tongue in cheek  outdoor and ambient execution.
 
&#8221; If you Drink, Don&#8217;t drive&#8230;&#8230;&#8230;..Keep Walking.&#8221;
 
Talk of branding being integrated within the message  ))
       <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gurugupta.wordpress.com&blog=1321433&post=292&subd=gurugupta&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://gurugupta.wordpress.com/2009/05/19/johnnie-walker-drink-responsibly/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">gurugupta</media:title>
		</media:content>

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			<media:title type="html">jw</media:title>
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	</item>
		<item>
		<title>Korea needs a positioning.</title>
		<link>http://gurugupta.wordpress.com/2009/04/13/korea-needs-a-positioning/</link>
		<comments>http://gurugupta.wordpress.com/2009/04/13/korea-needs-a-positioning/#comments</comments>
		<pubDate>Mon, 13 Apr 2009 13:33:01 +0000</pubDate>
		<dc:creator>gurugupta</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Insights]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[korea]]></category>
		<category><![CDATA[positioning]]></category>
		<category><![CDATA[tourism]]></category>

		<guid isPermaLink="false">http://gurugupta.wordpress.com/?p=284</guid>
		<description><![CDATA[Cheil has been re-appointed as the agency for Korea Tourism.  I hope they do a better job than the current campaign &#8211; Korea, Sparkling.
If ever there was a big , economically successful and visible country ( via its brands)  which needed a clear positioning in the minds of the world’s tourists, it is [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gurugupta.wordpress.com&blog=1321433&post=284&subd=gurugupta&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://gurugupta.wordpress.com/2009/04/13/korea-needs-a-positioning/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">gurugupta</media:title>
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	</item>
		<item>
		<title>&#8220;Green&#8221; pickings for P&amp;G, Unilever, Reckitt ?</title>
		<link>http://gurugupta.wordpress.com/2009/03/16/green-pickings-for-pg-unilever-reckitt-etc/</link>
		<comments>http://gurugupta.wordpress.com/2009/03/16/green-pickings-for-pg-unilever-reckitt-etc/#comments</comments>
		<pubDate>Mon, 16 Mar 2009 18:20:01 +0000</pubDate>
		<dc:creator>gurugupta</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Consumer goods]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Packaging]]></category>
		<category><![CDATA[Pricing]]></category>
		<category><![CDATA[china]]></category>
		<category><![CDATA[coke]]></category>
		<category><![CDATA[ecover]]></category>
		<category><![CDATA[method]]></category>
		<category><![CDATA[P&G]]></category>
		<category><![CDATA[pepsi]]></category>
		<category><![CDATA[Unilever]]></category>

		<guid isPermaLink="false">http://gurugupta.wordpress.com/?p=276</guid>
		<description><![CDATA[
 
 
 
 
 

Coke has just bought a minority stake in Innocent Smoothies. Before that it was Glaceau Mineral water in 2007. Further, the $2bn proposed acquisition of China&#8217;s biggest juice maker Huiyuan will also most likely come through. While Pepsi was off the blocks earlier with Tropicana and Gatorade, Coke&#8217;s non carbonated beverage portfolio is clearly looking more sparkling [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gurugupta.wordpress.com&blog=1321433&post=276&subd=gurugupta&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://gurugupta.wordpress.com/2009/03/16/green-pickings-for-pg-unilever-reckitt-etc/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
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			<media:title type="html">gurugupta</media:title>
		</media:content>

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			<media:title type="html">method_handsoap</media:title>
		</media:content>

		<media:content url="http://gurugupta.files.wordpress.com/2009/03/ecover.jpg" medium="image">
			<media:title type="html">ecover</media:title>
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	</item>
		<item>
		<title>Brand Growth : Insightful Communication OR Rapidfire Innovation ?</title>
		<link>http://gurugupta.wordpress.com/2009/02/28/brand-growth-insightful-communication-or-rapidfire-innovation/</link>
		<comments>http://gurugupta.wordpress.com/2009/02/28/brand-growth-insightful-communication-or-rapidfire-innovation/#comments</comments>
		<pubDate>Sat, 28 Feb 2009 17:05:58 +0000</pubDate>
		<dc:creator>gurugupta</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Consumer goods]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Insights]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Dove]]></category>
		<category><![CDATA[HP]]></category>
		<category><![CDATA[persil]]></category>
		<category><![CDATA[procter]]></category>
		<category><![CDATA[sony]]></category>
		<category><![CDATA[Unilever]]></category>

		<guid isPermaLink="false">http://gurugupta.wordpress.com/?p=246</guid>
		<description><![CDATA[Innovation is the corporate buzz word of the decade, and the talk  cuts across all product categories/industries. Within packaged consumer goods the rate of NPD has never been higher, but the success rate of new products is still very low (less than 10% according to a WARC paper based on UK market data). 
The main [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gurugupta.wordpress.com&blog=1321433&post=246&subd=gurugupta&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://gurugupta.wordpress.com/2009/02/28/brand-growth-insightful-communication-or-rapidfire-innovation/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
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			<media:title type="html">gurugupta</media:title>
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	</item>
		<item>
		<title>Marriott misses the mark, again.</title>
		<link>http://gurugupta.wordpress.com/2009/02/14/marriott-misses-the-mark-again/</link>
		<comments>http://gurugupta.wordpress.com/2009/02/14/marriott-misses-the-mark-again/#comments</comments>
		<pubDate>Sat, 14 Feb 2009 21:39:54 +0000</pubDate>
		<dc:creator>gurugupta</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Insights]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[hotels]]></category>
		<category><![CDATA[marriott]]></category>

		<guid isPermaLink="false">http://gurugupta.wordpress.com/?p=229</guid>
		<description><![CDATA[Marriott International&#8217;s new  brand campaign running for over a year now succeeds in at least one thing. It answers the famous question : “Which half of advertising is wasted?”. In this case it is both the halves. 
Why should anybody  add Marriott to its consideration set by seeing an ad with staff waltzing/leaping around in [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gurugupta.wordpress.com&blog=1321433&post=229&subd=gurugupta&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://gurugupta.wordpress.com/2009/02/14/marriott-misses-the-mark-again/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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