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	<title>Marketing Muse</title>
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	<link>http://gurugupta.wordpress.com</link>
	<description>To discuss, debate ,exchange and provoke !</description>
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		<title>Marketing Muse</title>
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		<item>
		<title>Male Cosmetics Communication : Losing their bearings?</title>
		<link>http://gurugupta.wordpress.com/2011/04/16/male-cosmetics-communication-losing-their-bearings/</link>
		<comments>http://gurugupta.wordpress.com/2011/04/16/male-cosmetics-communication-losing-their-bearings/#comments</comments>
		<pubDate>Sat, 16 Apr 2011 06:55:02 +0000</pubDate>
		<dc:creator>gurugupta</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://gurugupta.wordpress.com/?p=685</guid>
		<description><![CDATA[How lame ! Selling skin care products by talking about &#8220;engineering&#8221; and showing gears and ball bearings. Good for Androids perhaps.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gurugupta.wordpress.com&amp;blog=1321433&amp;post=685&amp;subd=gurugupta&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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		<item>
		<title>TUMI needs DASH not SPLASH</title>
		<link>http://gurugupta.wordpress.com/2011/04/16/tumi-needs-dash-not-splash/</link>
		<comments>http://gurugupta.wordpress.com/2011/04/16/tumi-needs-dash-not-splash/#comments</comments>
		<pubDate>Sat, 16 Apr 2011 06:46:17 +0000</pubDate>
		<dc:creator>gurugupta</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://gurugupta.wordpress.com/?p=699</guid>
		<description><![CDATA[Tumi is a brand which built itself on truly superior and differentiated product i.e substance. Early adoption by celebrities, associated PR , premium pricing and selected distribution gave the brand enough sizzle for it to become reasonably aspirational especially for &#8230; <a href="http://gurugupta.wordpress.com/2011/04/16/tumi-needs-dash-not-splash/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gurugupta.wordpress.com&amp;blog=1321433&amp;post=699&amp;subd=gurugupta&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://gurugupta.wordpress.com/2011/04/16/tumi-needs-dash-not-splash/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Picture 83</media:title>
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			<media:title type="html">Picture 87</media:title>
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			<media:title type="html">Picture 95</media:title>
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		<item>
		<title>Desperate STARBUCKS !</title>
		<link>http://gurugupta.wordpress.com/2011/04/16/desperate-starbucks/</link>
		<comments>http://gurugupta.wordpress.com/2011/04/16/desperate-starbucks/#comments</comments>
		<pubDate>Sat, 16 Apr 2011 05:42:09 +0000</pubDate>
		<dc:creator>gurugupta</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://gurugupta.wordpress.com/?p=690</guid>
		<description><![CDATA[Instead of enhancing the core in-store coffee experience STARBUCKS is dissipating its energy ( and brand equity) trying to max out sales per square foot by pimping overpriced Instant brew coffee (in-store as well as in that purveyor of fine &#8230; <a href="http://gurugupta.wordpress.com/2011/04/16/desperate-starbucks/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gurugupta.wordpress.com&amp;blog=1321433&amp;post=690&amp;subd=gurugupta&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Picture 75</media:title>
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			<media:title type="html">Picture 76</media:title>
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		<item>
		<title>Crowd sourcing keeps gathering Moss</title>
		<link>http://gurugupta.wordpress.com/2010/11/21/crowd-sourcing-keeps-gathering-moss/</link>
		<comments>http://gurugupta.wordpress.com/2010/11/21/crowd-sourcing-keeps-gathering-moss/#comments</comments>
		<pubDate>Sun, 21 Nov 2010 17:50:47 +0000</pubDate>
		<dc:creator>gurugupta</dc:creator>
				<category><![CDATA[Brand strategy]]></category>
		<category><![CDATA[Communication strategy]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Design & Innovation]]></category>
		<category><![CDATA[crowdsourcing]]></category>

		<guid isPermaLink="false">http://gurugupta.wordpress.com/?p=678</guid>
		<description><![CDATA[Even more signs that this is going to be a big part of the future. 2 extracts from the post &#8220;Future of advertising&#8221; at www. fastcompany.com 1. GeniusRocket  is nothing more than a bare-bones website that crowdsources broadcast-ready TV ads from &#8230; <a href="http://gurugupta.wordpress.com/2010/11/21/crowd-sourcing-keeps-gathering-moss/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gurugupta.wordpress.com&amp;blog=1321433&amp;post=678&amp;subd=gurugupta&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<item>
		<title>Hotel search made simple</title>
		<link>http://gurugupta.wordpress.com/2010/07/22/hotel-search-made-simple/</link>
		<comments>http://gurugupta.wordpress.com/2010/07/22/hotel-search-made-simple/#comments</comments>
		<pubDate>Thu, 22 Jul 2010 12:28:21 +0000</pubDate>
		<dc:creator>gurugupta</dc:creator>
				<category><![CDATA[Communication strategy]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[Design & Innovation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[hilton]]></category>
		<category><![CDATA[marriott]]></category>
		<category><![CDATA[shangri la]]></category>

		<guid isPermaLink="false">http://gurugupta.wordpress.com/?p=664</guid>
		<description><![CDATA[I wonder how much time people in the hotel industry spend on designing the physical properties. Little bit of time on the front of the virtual property might not be missed. Why don&#8217;t  we have a homepage like this yet &#8230; <a href="http://gurugupta.wordpress.com/2010/07/22/hotel-search-made-simple/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gurugupta.wordpress.com&amp;blog=1321433&amp;post=664&amp;subd=gurugupta&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Picture 21</media:title>
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		<item>
		<title>Marriott : from bad to worse</title>
		<link>http://gurugupta.wordpress.com/2010/07/22/marriott-from-bad-to-worse/</link>
		<comments>http://gurugupta.wordpress.com/2010/07/22/marriott-from-bad-to-worse/#comments</comments>
		<pubDate>Thu, 22 Jul 2010 05:36:55 +0000</pubDate>
		<dc:creator>gurugupta</dc:creator>
				<category><![CDATA[Brand strategy]]></category>
		<category><![CDATA[Communication strategy]]></category>
		<category><![CDATA[Creative strategy]]></category>
		<category><![CDATA[Insights]]></category>
		<category><![CDATA[Media strategy]]></category>
		<category><![CDATA[marriott]]></category>

		<guid isPermaLink="false">http://gurugupta.wordpress.com/?p=642</guid>
		<description><![CDATA[Spotted the new Marriott campaign yesterday at Hong Kong airport. I have pilloried Marriott twice before in this blog. This time it is so bad, there is no need to waste any space analyzing it. Enjoy the brilliance of gems &#8230; <a href="http://gurugupta.wordpress.com/2010/07/22/marriott-from-bad-to-worse/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gurugupta.wordpress.com&amp;blog=1321433&amp;post=642&amp;subd=gurugupta&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">marriot</media:title>
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		<item>
		<title>Toshiba: The Cacophony of Consensus</title>
		<link>http://gurugupta.wordpress.com/2010/07/17/the-cacophony-of-consensus/</link>
		<comments>http://gurugupta.wordpress.com/2010/07/17/the-cacophony-of-consensus/#comments</comments>
		<pubDate>Sat, 17 Jul 2010 16:11:27 +0000</pubDate>
		<dc:creator>gurugupta</dc:creator>
				<category><![CDATA[Brand strategy]]></category>
		<category><![CDATA[Creative strategy]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[gurugupta]]></category>
		<category><![CDATA[toshiba]]></category>

		<guid isPermaLink="false">http://gurugupta.wordpress.com/?p=631</guid>
		<description><![CDATA[Asian companies often pride themselves on a non-confrontational, consensus building management style. Here is proof that consensus can create cacophony for consumers (and not much for the bottomline). Toshiba makes fine laptops. However their communication singularly and consistently  fails to &#8230; <a href="http://gurugupta.wordpress.com/2010/07/17/the-cacophony-of-consensus/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gurugupta.wordpress.com&amp;blog=1321433&amp;post=631&amp;subd=gurugupta&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>3</slash:comments>
	
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			<media:title type="html">gurugupta</media:title>
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			<media:title type="html">Picture 3</media:title>
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		<item>
		<title>China : Factory to Studio?</title>
		<link>http://gurugupta.wordpress.com/2010/07/02/china-factory-to-studio/</link>
		<comments>http://gurugupta.wordpress.com/2010/07/02/china-factory-to-studio/#comments</comments>
		<pubDate>Fri, 02 Jul 2010 06:29:35 +0000</pubDate>
		<dc:creator>gurugupta</dc:creator>
				<category><![CDATA[Brand strategy]]></category>
		<category><![CDATA[Business Strategy]]></category>
		<category><![CDATA[china]]></category>
		<category><![CDATA[Country branding]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Design & Innovation]]></category>
		<category><![CDATA[Insights]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[asit gupta]]></category>
		<category><![CDATA[byd]]></category>
		<category><![CDATA[gurugupta]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[qq]]></category>
		<category><![CDATA[suntech]]></category>

		<guid isPermaLink="false">http://gurugupta.wordpress.com/?p=622</guid>
		<description><![CDATA[Read my assessment of China&#8217;s  prospects of moving from being a factory for cheap goods (and  code) to becoming an origin point for new products, designs and business models. http://www.ddb.com/yellowpapers/<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gurugupta.wordpress.com&amp;blog=1321433&amp;post=622&amp;subd=gurugupta&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">gurugupta</media:title>
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			<media:title type="html">Picture 12</media:title>
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		<item>
		<title>Sony: Making us believe again ?</title>
		<link>http://gurugupta.wordpress.com/2010/06/23/sony-making-us-believe-again/</link>
		<comments>http://gurugupta.wordpress.com/2010/06/23/sony-making-us-believe-again/#comments</comments>
		<pubDate>Wed, 23 Jun 2010 10:46:59 +0000</pubDate>
		<dc:creator>gurugupta</dc:creator>
				<category><![CDATA[Brand strategy]]></category>
		<category><![CDATA[Creative strategy]]></category>
		<category><![CDATA[asit gupta]]></category>
		<category><![CDATA[guru gupta]]></category>
		<category><![CDATA[gurugupta]]></category>
		<category><![CDATA[sony]]></category>

		<guid isPermaLink="false">http://gurugupta.wordpress.com/?p=579</guid>
		<description><![CDATA[If you are watching the FIFA matches, you can&#8217;t miss the new SONY ads prominently displayed on the boards near the sidelines. SONY has ditched &#8220;like no other&#8221; (which was never used on the entire product range) to embrace a &#8230; <a href="http://gurugupta.wordpress.com/2010/06/23/sony-making-us-believe-again/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gurugupta.wordpress.com&amp;blog=1321433&amp;post=579&amp;subd=gurugupta&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">gurugupta</media:title>
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			<media:title type="html">Picture 13</media:title>
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		<media:content url="http://gurugupta.files.wordpress.com/2010/06/picture-10.png" medium="image">
			<media:title type="html">Picture 10</media:title>
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		<item>
		<title>The Wisdom of Imitation</title>
		<link>http://gurugupta.wordpress.com/2010/06/23/the-wisdom-of-imitation/</link>
		<comments>http://gurugupta.wordpress.com/2010/06/23/the-wisdom-of-imitation/#comments</comments>
		<pubDate>Wed, 23 Jun 2010 05:48:00 +0000</pubDate>
		<dc:creator>gurugupta</dc:creator>
				<category><![CDATA[china]]></category>
		<category><![CDATA[Design & Innovation]]></category>
		<category><![CDATA[asit gupta]]></category>
		<category><![CDATA[counterfeit]]></category>
		<category><![CDATA[guru gupta]]></category>
		<category><![CDATA[gurugupta]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[shanzai]]></category>

		<guid isPermaLink="false">http://gurugupta.wordpress.com/?p=569</guid>
		<description><![CDATA[No supply issues on the Iphone 4G in China. The new Iphone 4G is already out in China. The cloned one, that is. It is easy to complain about the cheap knock-offs which Chinese factories keep churning out. Perhaps there &#8230; <a href="http://gurugupta.wordpress.com/2010/06/23/the-wisdom-of-imitation/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gurugupta.wordpress.com&amp;blog=1321433&amp;post=569&amp;subd=gurugupta&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">imitation</media:title>
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