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	<title>Inspired Marketing</title>
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	<link>http://gurugupta.wordpress.com</link>
	<description>To discuss, debate ,exchange and provoke !</description>
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		<title>Inspired Marketing</title>
		<link>http://gurugupta.wordpress.com</link>
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		<item>
		<title>Social Media ROI and Enterprise 2.0</title>
		<link>http://gurugupta.wordpress.com/2009/12/19/social-media-roi-and-enterprise-2-0/</link>
		<comments>http://gurugupta.wordpress.com/2009/12/19/social-media-roi-and-enterprise-2-0/#comments</comments>
		<pubDate>Sat, 19 Dec 2009 06:26:28 +0000</pubDate>
		<dc:creator>gurugupta</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[BBH]]></category>
		<category><![CDATA[crowdsouricng]]></category>
		<category><![CDATA[enterprise 2.0]]></category>
		<category><![CDATA[GURGUPTA]]></category>
		<category><![CDATA[social media ROI]]></category>

		<guid isPermaLink="false">http://gurugupta.wordpress.com/?p=461</guid>
		<description><![CDATA[    
So many brilliant people are racking their brains, blogging, putting awesome presentations on slideshare, youtube (like the one above)  on how ROI of social media campaigns can be measured and how several companies are already benefitting from it.
Some links below,
The basics of Social Media ROI,
5 cases of growing businesses via Social [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gurugupta.wordpress.com&blog=1321433&post=461&subd=gurugupta&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Picture 14</media:title>
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		<item>
		<title>Tourism campaigns : Finally something different.</title>
		<link>http://gurugupta.wordpress.com/2009/12/08/tourism-campaigns-finally-something-different/</link>
		<comments>http://gurugupta.wordpress.com/2009/12/08/tourism-campaigns-finally-something-different/#comments</comments>
		<pubDate>Tue, 08 Dec 2009 06:02:47 +0000</pubDate>
		<dc:creator>gurugupta</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Insights]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[cnn]]></category>
		<category><![CDATA[greece]]></category>
		<category><![CDATA[gurugupta]]></category>
		<category><![CDATA[tourism]]></category>

		<guid isPermaLink="false">http://gurugupta.wordpress.com/?p=442</guid>
		<description><![CDATA[
From September onwards as the peak holiday season approaches, there is a barrage of  tourism ads on channels like CNN. So I have sat through Amazing Thailand, Enchanting Vietnam, Infinitely yours- Korea, Cambodia- The Kingdom of Heaven, Kenya- The Magic of Africa, Egypt-The gift of the Sun. Most of these ads have a visual tapestry which is quite [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gurugupta.wordpress.com&blog=1321433&post=442&subd=gurugupta&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://gurugupta.wordpress.com/2009/12/08/tourism-campaigns-finally-something-different/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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		<item>
		<title>HYUNDAI: Good cars, Bad Ads</title>
		<link>http://gurugupta.wordpress.com/2009/12/06/hyundai-good-cars-bad-ads/</link>
		<comments>http://gurugupta.wordpress.com/2009/12/06/hyundai-good-cars-bad-ads/#comments</comments>
		<pubDate>Sun, 06 Dec 2009 07:50:37 +0000</pubDate>
		<dc:creator>gurugupta</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[autos]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[cars]]></category>
		<category><![CDATA[gurugupta]]></category>
		<category><![CDATA[hyundai]]></category>

		<guid isPermaLink="false">http://gurugupta.wordpress.com/?p=415</guid>
		<description><![CDATA[

Hyundai cars have  amongst the highest quality ratings in US as per JD POWERS, improving from 13th position in 2008 to 4th in 2009. Hyundai was the ADAGE 2009 marketer of the year in US this year for its innovative &#8220;Lose your job, Return the car&#8221; campaign. Hyundai might also be the hands down winner [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gurugupta.wordpress.com&blog=1321433&post=415&subd=gurugupta&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://gurugupta.wordpress.com/2009/12/06/hyundai-good-cars-bad-ads/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Picture 15</media:title>
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		<item>
		<title>Star alliance: Media buy of the year</title>
		<link>http://gurugupta.wordpress.com/2009/12/01/star-alliance-media-buy-of-the-year/</link>
		<comments>http://gurugupta.wordpress.com/2009/12/01/star-alliance-media-buy-of-the-year/#comments</comments>
		<pubDate>Tue, 01 Dec 2009 06:56:20 +0000</pubDate>
		<dc:creator>gurugupta</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[gurugupta star alliance HKIA]]></category>

		<guid isPermaLink="false">http://gurugupta.wordpress.com/?p=395</guid>
		<description><![CDATA[

Seen on HK International Airport Express platform: Media buy of the year.
One Railway platform. 50 meters stretch. 2 Light boxes with the same execution side by side . Go figure the logic.
 Inexcusable.
       <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gurugupta.wordpress.com&blog=1321433&post=395&subd=gurugupta&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://gurugupta.wordpress.com/2009/12/01/star-alliance-media-buy-of-the-year/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Picture 9</media:title>
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		<item>
		<title>Amazon learns from Apple ?</title>
		<link>http://gurugupta.wordpress.com/2009/11/19/amazon-learns-from-apple/</link>
		<comments>http://gurugupta.wordpress.com/2009/11/19/amazon-learns-from-apple/#comments</comments>
		<pubDate>Thu, 19 Nov 2009 12:41:16 +0000</pubDate>
		<dc:creator>gurugupta</dc:creator>
				<category><![CDATA[Brands]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[New media]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[apple amazon kindle ipod itunes asit gupta gurugupta]]></category>

		<guid isPermaLink="false">http://gurugupta.wordpress.com/?p=382</guid>
		<description><![CDATA[
After selling just the Kindle reader for 2 years, Amazon first launched the &#8220;Kindle for iphone&#8221; app and now &#8220;Kindle for PC&#8221; . It was high time. Not everyone into reading is happy to spend USD250 for the Kindle reader or has a iphone. Despite being a voracious reader I have been dawdling a bit [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gurugupta.wordpress.com&blog=1321433&post=382&subd=gurugupta&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://gurugupta.wordpress.com/2009/11/19/amazon-learns-from-apple/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Picture 5</media:title>
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		<item>
		<title>More on Creativity out-sourcing/Crowd sourcing</title>
		<link>http://gurugupta.wordpress.com/2009/09/03/more-on-creativity-out-sourcingcrowd-sourcing/</link>
		<comments>http://gurugupta.wordpress.com/2009/09/03/more-on-creativity-out-sourcingcrowd-sourcing/#comments</comments>
		<pubDate>Thu, 03 Sep 2009 05:43:56 +0000</pubDate>
		<dc:creator>gurugupta</dc:creator>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[asit gupta]]></category>
		<category><![CDATA[crowd sourcing]]></category>
		<category><![CDATA[gurugupta]]></category>

		<guid isPermaLink="false">http://gurugupta.wordpress.com/?p=376</guid>
		<description><![CDATA[Crowd-sourcing is a hot topic nowadays. The book &#8216;Wisdom of the crowds&#8221; in 2004 was perhaps the catalyst which provided the intellectual heft to what was already brewing under the radar. Just like &#8220;Tipping point&#8217; in 2002 made buzz marketing suddenly top of mind.
1.  You can see all the various websites on &#8220;crowdsourcing&#8221; here. A [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gurugupta.wordpress.com&blog=1321433&post=376&subd=gurugupta&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://gurugupta.wordpress.com/2009/09/03/more-on-creativity-out-sourcingcrowd-sourcing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<title>Creativity as commodity</title>
		<link>http://gurugupta.wordpress.com/2009/06/27/creativity-as-commodity/</link>
		<comments>http://gurugupta.wordpress.com/2009/06/27/creativity-as-commodity/#comments</comments>
		<pubDate>Sat, 27 Jun 2009 09:43:05 +0000</pubDate>
		<dc:creator>gurugupta</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Crowdsourcing colloboration]]></category>

		<guid isPermaLink="false">http://gurugupta.wordpress.com/?p=358</guid>
		<description><![CDATA[A lot of debate has been brewing on this topic especially with the procurement departments becoming even more active and inquisitive during the recession.
Well, when a global FMCG giant like Unilever puts out a global brief on one of its most prized brands-DOVE, on a freelance creativity website BOOTB for a grand fee of US$5600, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gurugupta.wordpress.com&blog=1321433&post=358&subd=gurugupta&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://gurugupta.wordpress.com/2009/06/27/creativity-as-commodity/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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		<title>et tu HSBC</title>
		<link>http://gurugupta.wordpress.com/2009/06/09/et-tu-hsbc/</link>
		<comments>http://gurugupta.wordpress.com/2009/06/09/et-tu-hsbc/#comments</comments>
		<pubDate>Tue, 09 Jun 2009 14:05:01 +0000</pubDate>
		<dc:creator>gurugupta</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[New media]]></category>
		<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[banks]]></category>
		<category><![CDATA[hsbc]]></category>

		<guid isPermaLink="false">http://gurugupta.wordpress.com/?p=346</guid>
		<description><![CDATA[
Till now HSBC was brand royalty for me when it came to banks &#38; financial services branding and communication. Seems like even Gods have feet of clay. This banner ad on the HSBC HK site tries to attract new HSBC premier customers ( minimum deposit HKD 1mn or USD 100K) with a &#8220;scratch and win&#8221;. Wow !!! I used this mechanic [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gurugupta.wordpress.com&blog=1321433&post=346&subd=gurugupta&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://gurugupta.wordpress.com/2009/06/09/et-tu-hsbc/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">gurugupta</media:title>
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			<media:title type="html">Picture 20</media:title>
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		<item>
		<title>Through the belt thinking</title>
		<link>http://gurugupta.wordpress.com/2009/05/30/through-the-belt-thinking/</link>
		<comments>http://gurugupta.wordpress.com/2009/05/30/through-the-belt-thinking/#comments</comments>
		<pubDate>Sat, 30 May 2009 03:22:31 +0000</pubDate>
		<dc:creator>gurugupta</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[ambient]]></category>
		<category><![CDATA[hsbc]]></category>
		<category><![CDATA[luggage]]></category>
		<category><![CDATA[outdoor]]></category>
		<category><![CDATA[samsonite]]></category>
		<category><![CDATA[tumi]]></category>

		<guid isPermaLink="false">http://gurugupta.wordpress.com/?p=325</guid>
		<description><![CDATA[
Great communication happens when content/creative and context/media work together . Here is an opportunity for the luggage industry to create such magic.
1. Who buys most luggage ? Frequent travellers.
2. When are frequent (air) travellers most engaged with their luggage? Essentially five key moments: At the time of packing, At the time of check in , while [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gurugupta.wordpress.com&blog=1321433&post=325&subd=gurugupta&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://gurugupta.wordpress.com/2009/05/30/through-the-belt-thinking/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
	
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			<media:title type="html">casio belt</media:title>
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	</item>
		<item>
		<title>Panasonic VIERA : Leadership communication??</title>
		<link>http://gurugupta.wordpress.com/2009/05/29/panasonic-viera-leadership-communication/</link>
		<comments>http://gurugupta.wordpress.com/2009/05/29/panasonic-viera-leadership-communication/#comments</comments>
		<pubDate>Fri, 29 May 2009 16:26:59 +0000</pubDate>
		<dc:creator>gurugupta</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Japan]]></category>
		<category><![CDATA[lcd]]></category>
		<category><![CDATA[panasonic]]></category>
		<category><![CDATA[sony]]></category>

		<guid isPermaLink="false">http://gurugupta.wordpress.com/?p=302</guid>
		<description><![CDATA[
Panasonic VIERA has recently launched its 2009 range with neoPDP technology. I saw the print ads in Malaysia this week. Suitably intrigued by the bold headline &#8220;No Viera no life&#8221; I decided to learn more .
The main support for the proposition &#8220;No Viera no life&#8221; on the print ads, in-store (shown above) and website is a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gurugupta.wordpress.com&blog=1321433&post=302&subd=gurugupta&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://gurugupta.wordpress.com/2009/05/29/panasonic-viera-leadership-communication/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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