About

The blog of a inveterate, 24/7, passionate marketeer. Global Nomad – worked and lived in India , Russia, China, UK, and Sri Lanka .  After 15 years of client side marketing roles, the desire to stay at the cusp of strategy and creativity  made me cross over recently to the agency side. I now head planning for DDB China. LINKED IN profile here.

This is an exhilarating time to be a Marketeer. Lazy marketing i.e TV advertising days are over (almost). Informed and empowered consumers, media fragmentation (as well as convergence), retailer power, societal trends (espl health & well being , social networking) and flattening of the technology life cycle have brought the big brands down from their pedestal. For years the brands talked, now the consumer is talking. There are no IMMUTABLE laws any longer.

I aim to discuss, debate, provoke and provide ideas, thoughts and strategies for Inspired Marketing.