A lot of debate has been brewing on this topic especially with the procurement departments becoming even more active and inquisitive during the recession.
Well, when a global FMCG giant like Unilever puts out a global brief on one of its most prized brands-DOVE, on a freelance creativity website BOOTB for a grand fee of US$5600, one has to say we are scraping the bottom. (Read my earlier post on BOOTB and Outsourcing creativity).
Categories: Advertising · Brands · Creativity · Innovation · Marketing
Tagged: Crowdsourcing colloboration
Till now HSBC was brand royalty for me when it came to banks & financial services branding and communication. Seems like even Gods have feet of clay. This banner ad on the HSBC HK site tries to attract new HSBC premier customers ( minimum deposit HKD 1mn or USD 100K) with a “scratch and win”. Wow !!! I used this mechanic to sell a few more soaps and detergent bars to a reluctant retailer in India about 15 years ago. How the world has changed since the recession. Blame it on Lehman.
Categories: Advertising · Branding · Brands · Business · Marketing · New media · Online marketing
Tagged: banks, hsbc
