http://gurugupta.wordpress.com/2008/11/11/fortis-fakes-it/ To discuss, debate ,exchange and provoke ! Thu, 13 Aug 2009 00:47:35 +0000 http://wordpress.com/ hourly 1 http://gurugupta.wordpress.com/2008/11/11/fortis-fakes-it/#comment-246 FORTIS fakes it « Inspired Marketing « An investor’s Blog Wed, 12 Nov 2008 05:54:31 +0000 http://gurugupta.wordpress.com/?p=214#comment-246 [...] via FORTIS fakes it « Inspired Marketing [...] [...] via FORTIS fakes it « Inspired Marketing [...]

]]> http://gurugupta.wordpress.com/2008/11/11/fortis-fakes-it/#comment-245 Jon Dale Tue, 11 Nov 2008 17:49:15 +0000 http://gurugupta.wordpress.com/?p=214#comment-245 Good catch. Although I think your overall comment is a little off. The big financial services brands make ads to move consumers, not their CEOs. They do tons of research and watch ROI like hawks. The narrative surrounding money is one of the most complex that people experience. I've seen "fresh" approaches work, but mostly during good times, when financial decisions don't feel so risky. Good catch. Although I think your overall comment is a little off. The big financial services brands make ads to move consumers, not their CEOs. They do tons of research and watch ROI like hawks. The narrative surrounding money is one of the most complex that people experience. I’ve seen “fresh” approaches work, but mostly during good times, when financial decisions don’t feel so risky.

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