Marketing in a recession

For Marketers, recession is when the wheat gets separated from the chaff.  CMOs and Marketing directors with the strategic depth and executional flexibility to change track while staying on course, will flourish. Below are some links and thoughts on marketing in a recession. Timely reminders.

The 2 sides of the “R” word: Recession

Different companies react differently to a recession. There is no silver bullet strategy. The right approach is informed by a robust reading of the external dynamics (Industry, economic environment) and the internal state of affairs (financial, market position, organization capability, and culture). Within the fast moving consumer goods Industry- less cyclical and a classic defensive play during a recession- we would perhaps see one of the following two responses.

Which one looks familiar to your Organization? Here are the 2 CEO memos,