Inspired Marketing

Entries from February 2008

The Good and the not so good – Part 2

February 7, 2008 · 2 Comments

Contd….Part 2 of  a round-up of some “Inspired” stuff and some which is distinctly average .

Panasonic Toughbook : toughbook.jpgPanasonic might be slipping in the Plasma/ LCD battle but it has the field completely upto itself in the “rugged” notebook market with its TOUGHBOOK range. (more…)

Categories: Advertising · Branding · Brands · Business · Consumer goods · Creativity · Design · Innovation · Insights · Marketing · Media · Packaging · Pricing · fashion
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The Good and the not so good-Part 1

February 7, 2008 · 3 Comments

I wanted to do this post in December but couldn’t. Another new year ( this time Chinese) and thus another year-end. Can’t miss it this time. So here is a quick take (in 3 parts) on stuff which I have noticed over the last few months. Some “Inspired” and some which is distinctly average. 

Hail Hilton, Whither Marriott : Over the last 2 years, I have stayed in a Hilton property in 6 different locations. I like the Hilton experience. (more…)

Categories: Advertising · Branding · Brands · Consumer goods · Creativity · Design · Innovation · Insights · Luxury · Marketing · Packaging · Pricing · fashion
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